The Media Marketing wanted a new baseline, as well as magazine's advertisements to announce this change. Using the catchword written by Nicolas Gaspard, I ajusted the former logo by blending the baseline and several graphic features. Concerning the magazines ads, I drew my inspiration from minimalist swiss advertisements.
I opted for headlines in the foreground and icons illustrating those to create a perfect balance in a minimalist style. For the second adverstisement's wave, pictograms were replaced by photographs that fitted a little bit more to the new texts.