Total wanted to launch a new gas card for employees who benefited from this service. The briefing was to create a logo and the card's design. Since I was given free rein, I proposed three work trails: a more "corporate" one where the logo is shaped by the initials of the card's name.
A more symbolic one where the logo consists of an illustration representing the cars flow. And a third one, more inspirational, starting from the mere concept that thanks to this card, we can go from A to B. Total finally chose the most rational one; the silver logo.