The idea was to create a logo and graphic guidelines for a Solidaris citizen's campaign. The goal was to raise awareness about the benefits of a simple "hello!" It all started from the idea of a hand gesture and led to the creation of this nice little character.
The typography was created on the basis of an existing font and I wanted it to be less frozen and more handwritten. The graphic chart was created on 6 pastel colours that perfectly reflect softness, conviviality and diversity.