Original tonic & Agrum Schweppes


Agency: BBDO
Art Director: Virginie Anne Delaleu
Copywriter: /

my job

Art direction β€’ Graphic design β€’ Photo editing

materials & programs

Photoshop β€’ Indesign

Schweppes had just arrived as a customer at BBDO. Eric Leurquin, the head of design, wanted to offer new visuals for their generic ads and assigned me to that task. I started with the idea of reputation and standing associated with the brand.

To do so, I created a composition with the ingredients pictured on a black background. Unfortunately, although they liked the propositions, Schweppes didn't want to change their visual key.

New visual

Schweppes New visual

Layouts with the line...

Schweppes Tonic original with the line

... and without

Schweppes Tonic original
Schweppes Agrum