Guideline Guideline


Agency: BBDO
Art Director: FrΓ©dΓ©ric Zouag
Copywriter: Nicolas Gaspart

my job

Design β€’ illustration β€’ guideline β€’ logo

materials & programs

Illustrator β€’ Photoshop β€’ Indesign

Lidl wanted to modernize its image, therefore, I performed a guideline to meet its demand. I kept the "low-cost" idea by preserving the colours of the brand but the graphics became more sober, more airy.

The photographs of the single articles look more authentic thus enhancing the idea of freshness. Regarding the top shot made visuals of the whole range of products, all articles are tabled on a wooden background that is chosen according to the nature of the food.

A new identity & a new folder.

Guideline LIDL

Product ads

ad magazine- Lidl
admagazine- Lidl

General ads

ad magazine- Lidl
ad magazine- Lidl