moms of little champion Lidl


Agency: BBDO
Art Director: FrΓ©dΓ©ric Zouag
Copywriter: Nicolas Gaspart

my job

Logo β€’ ad β€’ Layout website

materials & programs

Illustrator β€’ Indesign β€’ Photoshop

The briefing was to create a logo and a one-page for a LIDL campaign. The idea was that mothers want what’s best and healthier for their sporty kids so they can be successful (β€œlittle champion”).

Therefore, I created a LIDL logo that includes the title of the campaign, a bike and desaturated colours which fitted more to the targeted customer. As for the one-page, it’s merely a layout as the campaign did not take place after all.

Positive logo Moms of Little Champion
Negative Logo Moms of Little Champions
logo color Moms of Little Champion
Logo Moms of Little Champions on picture
Logo Moms of Little Champions on picture
Plateform web