ad Scarlet


Agency: BBDO
Art Director: Cristina Gesulfo
Copywriter: Vincent De roose

my job

Design β€’ Ad β€’ guideline

materials & programs

Illustrator β€’ Photoshop β€’ Indesign

Scarlet being the low cost brand of Proximus, the hard part was to make a graphic design that was simple, dynamic and attractive.

But without getting into something too neat and refined and risking losing the idea of "low price".
The chosen design worked well and is still used today.

Abribus Scarlet
abribus campagne Scarlet
Ad magazine Scarlet